The official YouTube Music app was designed for users to explore the largest music library in the world. Every song, album, artist, or genre you choose begins a customized non-stop visual journey.
For the launch of this app, we created a film that threads iconic music videos into a single musical story to demonstrate where your music can take you. This video generated 5M+ views and over 1.5M downloads in 3 weeks.
This 30 minute documentary for YouTube takes a look at how different musicians found success through posting content, connecting with fans, and reshaping the possibilities of artists today.
First video - Trailer to the film
Second Video- Actual Film - 30 min
Featuring: Tinashe, Nicky Jam, OkGo, Macklemore, FKA twigs, Robert Delong, Lindsey Stirling, YP, Alexa Goddard, Suroosh Alvi, Russell Simmons, Chris Kaskie, Ty Stiklorious, Amir Abassy, and Jamal Edwards.
YouTube for Artists is a new site designed to give musicians the tools, data, and knowledge to harness the power of YouTube.
To help launch this initiative, we created a series of documentary style short films that focus on the most innovative artists working today, showing how they have used the platform to create collaborate, and connect .
Before the YouTube Music App there was YouTube Music Key. It was a beta invite only service and these ads were served to 1 million selected music insiders.
An interactive installation that visualizes the number of people that Stella Artois has given access to clean water through its partnership with water.org.
On World Water Day, we filled the Oculus at the World Trade Center in NYC with Water Clouds, made up of thousands of bubbles, each one representing someone Stella Artois has helped give access to clean water. In the Oculus, commuters and tourists could purchase a limited-edition Stella Artois Chalice, giving someone access to five years of clean water, and add another bubble to the installation.
We partnered with Daniel Arsham and Alex Mustonen of Snarkitecture to help bring “The Water Clouds by Stella Artois” to life.
Generated 3 million online interactions by creating the first live 2nd screen experience for E! Live From The Red Carpet to engage with a younger audience. Worked with some of the most influential social media personalities, facilitating live-streaming sessions with their fans during events such as the Grammys, Golden Globes, and Oscars.
To amplify AT&T's sponsorship with the Olympics, we worked with Apolo Ohno to demonstrate how when you have the fastest network, anything's possible.
This campaign was created to educate the public on the benefits of having rollover minutes on a family mobile plan.
